Other Bookmakers


We've taken time out to review some of the lesser-known bookmakers that offer sports betting markets to the general public.  We've declined to recommend many.  But we believe there are several firms that may merit consideration by our readers.  A brief summary of them, and the free-bet promotions they offer new customers, is available below:


Owned by 888 Holdings plc, a company listed on the FTSE 250, 888sport.com offers markets across an extensive selection of sports.  Those opening new accounts are awarded a free bet of up to £/€ 10 on their firstbet, provided it is £/€ 10 or more, and additional free bets thereafter up to a maximum of £/€88.  The odds on the selection must be Evens or greater, and the promotion is not open to residents of certain territories.

Football_888sport betting £


Licenced and regulated in the Isle of Man, 188Bet is a well-known sponsor of English soccer clubs but offers markets across a wide variety of sports. 188Bet.com offers customers based in the UK a 100% match bonus on their first deposit up to a maximum of £50.  To claim, simply click the banner below and submit the promotion code 'SPORTS50' when registered your details.  You are required to wager at least 5 times the deposit amount, at odds not less than 1.5, with a minimum of 5 settled bets.

Pinnacle Sports

Pinnacle Sports is one of the world's largest online bookmakers.  Rather than promotions or offers, the Pinnacle model focuses solely on reduced-margin pricing.  Through this, they generally offer better odds than many leading bookmakers including Betfair (but without commission).  Pinnacle are also known to be less sensitive to winning punters than market competitors. They are simply included on this page as they do not offer a FREE bet to new customers, but the service they offer is superior to in terms of odds and stakes to all fixed odds firms.

If you appreciate good odds or find it difficult to keep accounts open with traditional bookmakers, click the banner below to open a Pinnacle account as its a must.

Online Sports Betting at Pinnacle Sports


BWIN forms part of Bwin.Party Digital Entertainment, a company listed on the London Stock Exchange which is the world's largest publicly quoted online betting firm.  BWIN has markets in an extensive range of sports and currently offers a £25 free bet as their introductory offer.  BWIN will grant you a 100% deposit bonus of up to £25 maximum bonus with a minimum first deposit of £10. This promotion is incredibly easy to claim, and receive the most benefit from.


Forming part of mybet Holding SE, a publicly listed company in Germany, mybet.com offers a wide variety of markets in its extensive sportsbook.  New customers can avail of a 25% bonus on their initial deposit amount, up to a maximum bonus amount of €50.  Before withdrawal, the deposit amount must be turned over at least once and the bonus amount at least 5 times within 60 days.  Stakes can be placed on one or more sports bets with a minimum odd of 2.00.



Owned by 32Red plc, a company listed on the Alternative Investment Market (AIM), 32Red.com offers markets in a wide variety of sports including horse racing, American football, baseball, basketball, cricket, motorsport, rugby, soccer and tennis.  32Red offer a variety of casino promotions to customers including an opportunity to claim up to €160 free on your first deposit.

Online Casino 32Red - Starlight Kiss


138.com is an online bookmaker of Asian origin that's licenced in the Isle of Man.  As well as a comprehensive Sportsbook which includes Horse Racing, 138.com also offers customers Financial Betting and Casino products.  And promotions.  One of which allows new customers to avail of a free bet bonus of up to £100 that equates to 50% of their first bet stake (provided it is £10 or more).  To qualify, bets placed must be win single at odds of 2.0 or greater.


Note:  The above is merely provided as an outline summary guide of the main Terms & Conditions (T&Cs) applied by bookmakers to their sign-up offers for new customers.  Additional T&Cs may apply.  Information correct at time of review but may be subject to change.